Sasha Stair, CMB

Chief Marketing Officer

With over 20 years of experience in marketing, sales, customer success, technology, and operations, Sasha Stair is the CMO at Xactus and a powerhouse in fintech. She is a dedicated advisor, coach, and speaker, with a passion for helping companies and leaders evolve and thrive in today’s dynamic landscape.

As Xactus’ CMO, the forward-thinking leader is responsible for shaping the company’s marketing strategy to drive long-term success in alignment with key business objectives. Sasha’s focus includes increasing brand awareness, building thought leadership, driving strategic business development initiatives and fostering a culture of innovation and growth. As the head of marketing, she leads the fintech company’s internal and external communications, bringing the brand’s vision to life and deepening its connection with clients and partners, while supporting its overall mission of advancing the modern mortgage.

With leadership experience in business, technology, and operations, Sasha most recently served as a fractional CMO and consultant. She also held executive roles at leading mortgage industry firms including Snapdocs and Black Knight. A recognized expert in mortgage technology, her strategic mindset bridges the gap between lenders and technology, enabling organizations to grow revenue, solve complex challenges, and scale in volatile markets.

Sasha is also a #1 international best-selling author, and a 2023 HousingWire Women of Influence award winner. She recently earned her Certified Mortgage Banker (CMB) designation, deepening her expertise in real estate finance and enabling her to apply this knowledge to her current role. A graduate of San Diego State University, she is often called upon to share her industry insights and perspectives as a thought leader and speaker.