When the coronavirus pandemic first took hold of our country last spring, and we found ourselves in lockdown, leaders of companies across the country were left to figure out how to encourage and inspire a remote workforce shaken and concerned about the future.

One popular strategy emerged: to challenge employees to think about the kind of people they wanted to be by the end of this pandemic and work toward it. Some introduced contests to encourage improved health, others instituted programs designed to promote professional development and education, and others cultivated new hobbies. These efforts had one goal in common—to instill in employees a desire to transform and emerge from the pandemic better people.

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